Sales operations within the manufacturing industry can include inside sales reps, outside sales reps, distributors, and other sources. People who are not a part of the internal organization, such as outside reps and distributors, may need access to certain internal CRM information like Leads and Opportunities. Additionally, the executive team may want more transparency into how outside sales team are engaging with leads and their end-users.
Common Pain Points
- Lack of transparency into outside sales performance and data
- Lack of visibility into what is being done with provided leads
- Distributors and manufacturers’ reps/outside reps frustrated with slow response times and lack of access to company information
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