Managing sample requests is another consistent process in the manufacturing space. Customers often want to sample a product before moving forward with a quote. Sample request data can provide key insights into product preference and consumer feedback on product innovation. A consistent challenge for manufacturers is how to manage this data, relate it back to the customer, and utilize data analysis as the foundation for product innovation and operational planning.
Common Pain Points
- Failure to tie insights to customer because tracking takes place outside of a CRM
- Manual requests for updates on the processing of sample requests
- Lack of reporting on sample request trends segmented by product, product family, and customer
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