Salesforce Marketing Cloud or Pardot? Which is best for Manufacturing?

Pardot or Marketing Cloud - Marketing Automation for Manufacturing

The manufacturing industry is undergoing a fundamental shift. Their business is no longer centered on making products. Instead, it’s all about building relationships with customers to satisfy their desires and needs. In this new Age of the Customer, manufacturers must adopt the sophisticated marketing and customer service strategies formerly consigned to the domain of their retailers and distributors. Whether your … Read More

Dreamforce 2018: 6 Sessions for Manufacturers to Watch

DF18 - Sessions for Manufacturers - Dreamforce

Dreamforce 2018 brought news of exciting Salesforce product developments that can help manufacturers improve their business models, processes and, most importantly, their bottom lines. We see these 6 recordings as being especially relevant sessions for manufacturers trying to shape their digital strategy.Whether your manufacturing company is looking to streamline your back office, adopt a digital marketing strategy, or unify customer … Read More

Webinar: Revolutionize Channel Sales and Connect Directly with Customers Using E-Commerce

Revolutionize Channel Sales - Manufacturing & Distribution Webinar

We’re excited to work with IndustryWeek and Salesforce to host a free upcoming webinar on practical steps manufacturers can take revolutionize channel sales and move from a product-centered to a customer-focused business model! Date: July 31, 2018 Time: 2 p.m. EDT Duration: 1 hour Event type: live webinar Cost: FREE Description: In the past, many manufacturers have considered themselves “widget makers” with profits coming from selling products through channel … Read More